To energize fans and strengthen team spirit, we created the #DilDilliHai campaign for Delhi Daredevils during IPL 2017. The idea celebrated the unwavering passion of Delhi and its fans, positioning the team as a true reflection of the city’s heart and resilience. Through bold visuals, powerful messaging, and player-led content, the campaign brought alive the team’s fighting spirit. It successfully boosted fan engagement, built a stronger emotional connection, and amplified the team’s presence across social media platforms.

Platform : Facebook and Instagram

My role focused on creative conceptualisation, along with managing the content for this campaign, ensuring clarity and message consistency.

My Role