who i AM

I’m a brand and digital strategy specialist who believes creativity shouldn’t wear a suit.

What i do

I help brands craft stories and strategies that feel human in a digital world.

What i have done

Over 14 years in advertising, I’ve built and managed campaigns that mix logic with chaos — storytelling that converts, and digital experiences that connect.

Dekho. Parkho. Jaano.

A digital-first demand generation campaign encouraging industrial customers in India to see, try, and adopt LOCTITE® solutions.

A digital Republic Day parade where India’s cultural treasures marched through OLX.

Republic Day Digital Parade

#GetMeThisSpiceJetFlight

A gamified digital referral campaign for SpiceJet that transformed app acquisition into a social, destination-driven user journey.

The League of Extraordinary Supercoolers

A superhero-inspired digital campaign created to relaunch Orient Electric’s advanced air-cooler range.

Mermaid Friends of Spawake

we created an interactive video-led digital experience that brought the brand’s ocean-inspired philosophy to life.

#DilDilliHai

To energize fans and strengthen team spirit, we created the #DilDilliHai campaign for Delhi Daredevils during IPL 2017.

To amplify the excitement during IPL 2019, we created the “Josh Squad” Instagram activity, tapping into the passion of cricket fans.

The Josh Squad

To promote the benefits of selling cars on OLX, we created a series of minimalist, filmy Facebook ads that blended humour with relatability.

Minimalist Filmy Ads

WHAT AM I DOING NOW

At the moment, I’m shaping Glitchydots and BlurbSlurb, where culture, design, and story collide. Parallely, I’m refining my brand strategy toolkit — designing smarter, more expressive ways for ideas and brands to come alive.

Strategy is structure. Creativity is electricity.
My aim is always to make sure they spark in sync.

Whether you’re a recruiter or collaborator, feel free to take a closer look and discover how I can contribute to your next opportunity.