To promote the benefits of selling cars on OLX, we created a series of minimalist, filmy Facebook ads that blended humour with relatability. The campaign reimagined iconic Bollywood dialogues using simple, character-driven illustrations, making the content instantly recognizable and engaging. By pairing these nostalgic references with clear value propositions, the ads highlighted ease, transparency, and better pricing on OLX. The minimalist design ensured strong visual impact, while the witty storytelling captured attention, drove recall, and encouraged users to consider OLX for selling their cars.

Platform : Facebook

My role focused on the ideation and creative conceptualisation, along with shaping the communication strategy across key touch-points. I also managed the content for this campaign, ensuring clarity and message consistency.

My Role