OLX India’s “Republic Day Digital Parade” campaign reimagined the spirit of India’s iconic cultural showcase for the digital age, bringing regional craftsmanship to the forefront through a vibrant Facebook initiative.

Centered around the hashtag #OLXparade, the campaign highlighted unique, culturally rich products from across the country—ranging from intricate metal idols of Tamil Nadu to handcrafted bamboo and wooden artifacts from the Northeast. Each creative celebrated the heritage, artistry, and stories behind these items, presented in visually striking formats that resonated with modern audiences. By blending tradition with technology, OLX not only honored India’s diversity but also encouraged users to explore, discover, and trade such distinctive products on its platform.

The campaign effectively positioned OLX as more than just a marketplace—it became a curator of culture, connecting people to the richness of Indian craftsmanship while driving engagement and awareness in a meaningful, patriotic context.

Platform : Facebook

My role focused on the ideation, research and creative conceptualisation, along with shaping the communication strategy across key touch-points. I guided the art team for the creatives and also managed the content for this campaign, ensuring clarity and message consistency.

My Role