The brief was to relaunch Orient Electric’s advanced air-cooler range in a bold, high-impact way for the summer of 2018. To achieve this, we reimagined the entire launch as a blockbuster superhero movie campaign, positioning the air-coolers as powerful, larger-than-life heroes designed to combat extreme heat. From teaser visuals that built intrigue to dramatic reveals that showcased their strength, efficiency, and smart features, every touchpoint mirrored the storytelling style of a cinematic universe.

Platform : Facebook

Teaser Posts

Campaign Posts

My role focused on creative conceptualisation, along with shaping the communication strategy across key touchpoints. I also managed the content for this campaign, ensuring clarity and message consistency.

My Role