For Spawake, we created an interactive video-led digital experience that brought the brand’s ocean-inspired philosophy to life. The platform invited users to engage with a mermaid character, who revealed beauty secrets through a series of questions and choices. This gamified journey helped users discover product benefits in an immersive, story-driven format. By using the mermaid as a symbol of natural, sea-based beauty, the campaign reinforced Spawake’s core theme of Sea Spa, making the experience both engaging and informative.

Platform : Dedicated Microsite

My role focused on ideation and creative conceptualisation, along with managing the content for this campaign. Ensuring clarity and message consistency across various digital touch-points for the audience.

My Role