This digital campaign for SpiceJet was designed as an engaging referral-led initiative to drive app downloads and user participation. The idea centred on giving users a chance to win free flights to their favourite destinations by inviting friends to download the SpiceJet app. Participants could create and share their own ‘dream flights’, turning aspiration into a fun, interactive experience. Each successful referral increased their chances of winning, boosting the virality and organic reach. The campaign combined gamification, social sharing, and personalised journeys to boost engagement. My contribution was at the conceptualisation stage, where the core idea and user experience were shaped.

Platform : Dedicated Microsite

My role focused on the ideation and creative conceptualisation, along with shaping the communication strategy across key touchpoints. I also managed the content for this campaign, ensuring clarity and message consistency.

My Role